Then

On January 30, 1920, Jujiro Matsuda formed Toyo Cork Kogyo, a cork making business in the city of Hiroshima, Japan. That same business manufactured its first automobile nearly ten years later. Shifting and evolving, this company eventually became the Mazda brand that we know and love today.

Their first automobile, a three wheeled vehicle called the Mazda-Go, was released in 1931. It resembled a trike and included cargo space in the rear.  Due to the Hiroshima bombing during World War II, the company's process was delayed and didn't start up again until the late 1940's. By 1950, Mazda was back and progressing faster than ever, launching smaller sized trucks. Next came the R360 Coupe. It was released in 1960 and became Mazda's first passenger car.  Their first car with a rotary engine, Cosmo Sport 110S, was publicized seven years later.

 

In 1970, the R100 Coupe made it possible for Mazda to become part of the American market. This vehicle was the first rotary powered car mass-produced in the United States. After this release, Mazda completed and exceeded more and more milestones.




Now


Since the beginning of the company, Mazda has had a goal to make cars "affordable to buy and use, lightweight, Jinba Ittai ('rider and horse as one') handling, and classic roadster looks." With about 650 Mazda dealerships in the United States, the new technologies being used, and the number of Mazda's being sold skyrocketing, it's safe to say their aspirations are being reached.


At Young Mazda in South Ogden, the range of variety is unbeatable, and the prices are outstanding. There's nothing like Mazda, and there's nothing like Young. 


MAZDA DESIGN PHILOSOPHY

Why?

In human-centric design philosophy was invented to help achieve the idea that a car and its driver should be one, not separate. Mazda's motto is "Jinba Ittai," meaning the symbiotic relationship between a horse and rider created over time. The company strives to make cars that adjust and acclimate to the driver, not the other way around. Mazda's developmental team learned that a driver seated in a comfortable and calm position is more alert and less prone to experience drowsiness.


How?

In effort to make the driver's conditions more natural, the design team at Mazda took measurements of a variety of people's range of view and their ideas of a relaxed seated posture. To achieve these aspirations was a lot more challenging than it seemed. By changing the pedal position, the framework of the whole car had to be adjusted, as well. Engineers worked together until every individual piece (engine, transmission, chassis, etc.) meshed into a perfect puzzle. The next trick was to continue this idea of the human-centric philosophy over all the different Mazda models. Again, the team came up with a solution: a 'flexible production system.' This system divided the things that could be changed over each model, from the things that could not be changed model to model. This system finally made it possible to apply the human-centric design to a diversity of models efficiently.

 

Come check out the amazing human-centric design philosophy Mazda has to offer at Young Mazda on Riverdale Road, Utah in South Ogden. You won't find anywhere else with better deals or more options.

Think Young. Drive Young.