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Mazda Design Philosophy

Why?

Mazda's human-centric design philosophy was invented to help achieve the idea that a car and its driver should be one, not separate. Mazda's motto is "Jinba Ittai," meaning the symbiotic relationship between a horse and rider created over time. The company strives to make cars that adjust and acclimate to the driver, not the other way around. Mazda's developmental team learned that a driver seated in a comfortable and calm position is more alert and less prone to experience drowsiness. 




How 

In effort to make the driver's conditions more natural, the design team at Mazda took measurements of a variety of people's range of view and their ideas of a relaxed seated posture. To achieve these aspirations was a lot more challenging than it seemed. By changing the pedal position, the framework of the whole car had to be adjusted, as well. Engineers worked together until every individual piece (engine, transmission, chassis, etc.) meshed into a perfect puzzle. The next trick was to continue this idea of the human-centric philosophy over all the different Mazda models. Again, the team came up with a solution: a 'flexible production system.' This system divided the things that could be changed over each model, from the things that could not be changed model to model. This system finally made it possible to apply the human-centric design to a diversity of models efficiently. 

Come check out the amazing human-centric design philosophy Mazda has to offer at Young Mazda in Kaysville, Utah near the Wasatch Front. You won't find anywhere else with better deals or more options. Think Young. Drive Young.

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